The figures for how many people are actually watching CGTN are much lower-far lower than the viewership figures for giants like the BBC and CNN. But the numbers tell us nothing about how many of those people who get the broadcast are actually watching CGTN. Overall, CGTN now says that it is broadcasting to 1.2 billion people globally, in Chinese as well as English and other languages. As part of China’s expansion of its international state media in the past decade, CGTN, China Radio International, and Xinhua have opened and expanded bureaus in the United States, Africa, Europe, Latin America, and Southeast Asia. But it is also worth asking whether China’s state media expansion has actually delivered real results for Beijing.Ĭhina is pouring money into state media outlets to make them appear more professional, and help them have a bigger international impact. The White House’s actions are reasonable. There is no doubt that China’s biggest state media outlets, like Xinhua and CGTN, are controlled by Beijing, and also have expanded massively around the globe. The White House has forced state broadcasters like Xinhua and CGTN to reduce the number of Chinese nationals they have working in the United States, and has designated several state media outlets as operatives of the Chinese government rather than news organizations. In recent weeks, the Trump administration has taken increasingly tough measures against Chinese state media outlets operating in the United States.
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